
INCORPORATION REQUIRED
MINIMUM COSTS INVOLVED
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Small Business Advertising in Canada
Small business advertising in Canada through PTB Contract Exchange is structured participation within an incorporated operating company rather than a traditional marketing arrangement.
The framework aligns advertisers and operators through documented revenue mechanics and defined participation terms.
This model is designed for individuals starting a business and for existing small corporations seeking controlled commercial growth. Participation is governed by corporate documentation rather than informal advertising contracts.

Canadian Small Business Advertising

Not a Traditional Marketing Agency
PTB Contract Exchange does not operate as a conventional advertising agency selling campaigns or retainers.
It establishes incorporated operating companies in accordance with the Business Structure Framework, where advertiser participation is defined at the corporate level.
Structured Participation Instead of Retainers
Advertisers participate through revenue alignment rather than fixed promotional invoices. Operators retain operational control of service delivery while participation mechanics are documented before activity begins.
Operational sequencing within the framework is described in How It Works, where roles, documentation, and revenue recording procedures are defined in advance.
Controlled Entry for Small Operators
Small business operators may begin with a modest infrastructure base and expand only if commercial performance supports scaling. Entry is structured to limit fixed exposure while preserving revenue alignment.
Launch, Evaluate, and Develop
Participation may begin with foundational infrastructure such as website development, hosting, communication systems, and structured advertising coordination.
Revenue entry and distribution mechanics operate through the Revenue Transparency Platform, ensuring that recorded activity remains visible within the incorporated entity.
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Monitoring and transaction visibility may be supported through Sentinel Service, which provides corporation-level event tracking and notification functionality.
Incorporated Company Requirement
Participation requires a separate incorporated operating company. This ensures that advertiser participation applies to gross company revenue within a clearly defined legal structure.
Corporate-Level Revenue Alignment
Individuals without an incorporated company may establish one as part of entry into the framework. Existing operators may be required to create a separate entity dedicated to structured participation.
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Incorporation is mandatory because advertiser participation is applied to total company revenue rather than to isolated projects.
Revenue-Based Participation Model
Advertising participation is aligned with revenue generation rather than fixed marketing invoices. The percentage component applies only when revenue is recorded.
Percentage Applies Only When Revenue Exists
Participation percentage is calculated on gross company revenue before expenses. If no revenue is generated during a given period, the percentage component does not apply.
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This model aligns advertiser incentive with company performance rather than with campaign volume.
Optional Operational Line of Credit
Incorporated companies operating within the framework may apply for capital support to facilitate expansion. Capital support is structured and evaluated based on documented commercial activity.
Structured Growth Support
The Capital Support Line of Credit is funded directly by PTB Contract Exchange and is subject to defined terms and repayment obligations. Availability is not automatic and depends on review.
Minimum Participation Threshold
Participation within this model begins at a defined baseline to ensure transparency and informed decision-making. The threshold is published to prevent uncertainty regarding financial commitment.
Current Baseline Requirements
• Infrastructure cost: $120.00 CAD per month + HST
• Advertiser participation: minimum 3% of gross company revenue
• Separate incorporated entity required
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The 3% participation applies only when revenue is generated. If no revenue is recorded in a given period, the percentage component does not apply.
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Infrastructure costs may increase if additional development or expanded services are implemented.
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Operators may review the structured baseline described in the Basic Commercial Participation Package for additional detail.
Canada-Wide Applicability
This structured small business advertising model operates across Canada. Participation mechanics remain consistent regardless of province or territory.
Provincial Corporate Governance
Each incorporated operating company remains governed by its own provincial corporate requirements. Geographic location does not alter participation mechanics within the framework.
Frequently Asked Questions
Q: Is PTB Contract Exchange a marketing agency
A: No. It operates as a structured participation framework for incorporated operating companies rather than as a traditional advertising agency.
Q: Is incorporation required
A: Yes. Participation requires a separate incorporated operating company within Canada.
Q: What happens if no revenue is generated
A: If no revenue is generated during a given period, the percentage component does not apply. The defined infrastructure baseline remains applicable.
Q: Can participation be discontinued
A: Participation may be discontinued in accordance with documented corporate procedures governing the incorporated operating company.

